The RILA LINK 2026: The Retail Supply Chain Conference is happening February 1–4, 2026 in Orlando, FL. This premier event brings together the retail industry’s top supply chain leaders, innovators, and solution providers for four days of insight, collaboration, and transformation.

Finish Line Session

Session: Beyond the Hype: Real Lessons from a Warehouse Modernization Project
When: Tuesday, November 3 | 10:45-11:30 AM
Description: This podcast-style session features a candid conversation with retail executives about what it really takes to modernize a legacy fulfillment center without disrupting day-to-day operations. You’ll hear real-world insights on navigating site limitations, managing complex rollouts, and keeping teams aligned through every phase of transformation. Walk away with practical strategies to apply to your own warehouse upgrades.

Duluth Session

Session: Duluth Trading Company’s Change Journey: Identifying and Managing Quiet Challenges
When: Wednesday, November 4 | 8:30-9:15 AM
Description: Even the strongest transformation initiatives can encounter resistance in unexpected ways. During the rollout of new WMS, OMS, and POS systems across multiple sites, Duluth Trading Company faced challenges familiar to many organizations such as subtle disengagement, quiet workarounds, and communication gaps. In this session, leaders from Duluth Trading Company (a $600M retailer with a nationwide footprint) will share how they recognized and addressed these hidden hurdles. Attendees will gain practical strategies to spot early signs of resistance, create channels for authentic feedback, and empower frontline leaders to champion adoption and ensure small issues don’t grow into major obstacles.

Join our industry leaders as they explore forward-thinking strategies, technology insights, and operational tactics that are redefining supply chain excellence for the next era of retail.